Amazon in Pakistan: Toughest Competitor is Coming To Rule E-Commerce Market

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amazon in pakistan
source: TNW

Here’s the amazing news for e-shopping shopaholics in Pakistan. The online retail giant might be coming to your country and rule Pakistan’s e-commerce market.

Amazon in Pakistan: A rumor that should become reality:


Amazon, the Seattle based online retail giant, could soon be entering the Pakistani e-commerce market. They might gain an entry through a Pakistan-based e-shopping site Clicky.pk.
According to The Economics Times Of India, there have been talks and negotiations in process between higher officials of Amazon and Clicky.pk.

The arrival of Amazon in Pakistan might make the two countries closer:


As per the report of The Economic Times Of India, Amazon already owns 33% shares of Clicky.pk after it acquired Dubai based online retailer named Souq. Souq started investing in the Pakistani company in late 2016.
According to one of the officials of Amazon,
If a transaction (between Amazon and Clicky.pk) goes through Indian merchants can sell more goods in Pakistan, which can be routed through Dubai, where Souq is based.

“Amazon in Pakistan” isn’t the only e-commerce talk surfing on the internet:

Amazon isn’t the only e-commerce giant looking forward to ruling Pakistan’s e-commerce market. China’s Alibaba keeps similar motives.
While The American company, Amazon, seems ready to raise its stake at Clicky.pk, Alibaba is keeping its eye on Daraz.pk.
Daraz is Pakistan leading and largest online commerce platform and Alibaba is in talks to pick up a stake in it.

Kaymu.pk, another leading e-commerce store in Pakistan believes that Alibaba and Amazon both will be interested in Pakistan.
Adam Ghaznavi, co-founder of kaymu.pk says that:

Both Alibaba and Amazon will be interested in Pakistan, which has 70% mobile phone penetration in its 220 million population, the China Pakistan Economic Corridor is also bringing in a lot of Chinese investment to the country, which will attract investors.

Pakistan e-commerce market is estimated to be worth $100 million dollars in 2017. The amount is expected to cross $1 billion dollars by 2020.